think about it, why do you expect any support for something you didn’t pay for?
Because they claim that their products support the MCU, and that they support their products. The purpose of Kickstart is to convince people to eventually pay for the full version. I should think they would like to be told about inadequacies in their ‘bait’ before ‘someone that matters’ tries to use it. 
I’m pretty much confident that our OKI board is the best value for the money you can get on the market
Well, now that you metion it, you can get a 32MB flash development cartridge for the Gameboy Advance (ARM7 with a colour LCD) here for $76 USD
http://www.jandaman.com/games.mvc?p=gba … =GBADEVKIT
A Used Gameboy Advance from EBGames for $25 CDN (About $23 USD)
http://www.ebgames.com/search.asp?sortb … ind=Search
And there’s a free book on programming the GBA here
http://www.jharbour.com/gameboy/default.aspx
Also, you can pay $16 to get a great CD full of source code and examples. (Including some games! These must be a boon for anyone learning how to use the graphics or audio subsystems).
So to recap, the olimex solution is $180+20 (have to remember the JTAG cable that is extra from olimex, but included with the above GBA dev kit) while the GBA solution is about $115.
Granted there are tradeoffs, the gba is far more advanced for sound, video, and flash intensive apps, while the olimex board has a faster ARM core, has relays, more IO, and a funky green PCB.
If you think paying $2800 for some more demo core justify this amount I’ll seriously discuss with our engineering dept
But the other guys only want $16 
your proposal and we can make some demo code specially for you
I don’t want demo code specially for me. I want demo code on your website that will let anyone who buys your product either burn their code into flash using the JTAG cable you sell, or for example, one of the existing projects to come with correct ‘release’ mode settings to build a valid hex image that can be uploaded with the Oki ISFP.
I’ll tell you what Tsvetan, it’s obvious we don’t see eye to eye on this issue. I feel you should support your product with quality examples, you feel your customers should ‘figure it out for themselves’.
I propose a challenge that will benefit all of your customers, and increase the usability and value of your oki solution: Each of us will try to be the first to produce a clear set of instructions on how to get your reccomended tools (IAR kickstart), with your reference code (Let’s both work on the LCD code project, since a working LCD example can greatly speed further debugging), on your hardware (the oki board olimex sells).
The first person who produces clear instructions on how to achieve this will be the winner.
Should you win, I will gladly wear an olimex company shirt to work if you ship me one. (I am a B.Eng of electrical engineering, and currently work as a researcher in a Canadian University. The people around me will likely have an interest in who this ‘olimex’ is, and if you win, i’ll have to tell them your products are well supported, since it will be true!)
Should I win, I want Olimex to promise me, and promise sparkfun, that by the end of 2006, you will have example IAR projects on your site, for every ARM product you sell, that work in both Ram+debug, and Flash+Release mode.
Think you’re better than a punk kid? Prove it, and stand behind your products while doing it.
Of course i’ll understand completely if you are unwilling to stand up to this challenge.