What can I do with SimpliciTI?

Ok, so I bought the TI ez430 Chronos watch hoping to do some mobile wireless development, and I find that the only wireless protocol it supports is something called ‘SimpliciTI’, which as far as I can tell is proprietary and pretty much unused outside of TI. I was hoping for ZigBee/802.15.4 or similar …

Any ideas on what I can do with it? I’m kind of non-plussed at this stage.

TIA –

debertin