Arduino Pro/BlueSmirf silver issue

I’ve encountered a curious issue with the BlueSMiRF silver and the arduino pro. (I’m using the silver to transmit data from the Arduino to another device.)

For some reason, the Bluetooth transmission does not start until I open up the Serial Monitor in the Arduino IDE. (Once I open the monitor, the data begins transmitting. But, until I open the monitor, there’s no data.)

My hunch is that I’m missing something simple here; but, can’t seem to determine what that might be. Any thoughts?

Thanks!