IAR simulator kicking in

I am new to using the IAR kickstart board and can run existing samples all right but when I try to download my own new app (debug) to the board, it comes right back after a half second and is in the simulator mode. I guess its because it failed to see the board. Meanwhile, the board just keeps running the lcd demo like nothing is happening. Any hints would be appreciated.

Looking through the various previous comments I pieced together that I should set the Projects/Options/Debugger to the J-Link/J-Trace but now I get the message

Mon May 22 09:23:40 2006: Flash download: Failed to open file 'C:\Program Files\IAR Systems\Embedded Workbench 4.0 Kickstart\ARM\src\examples\Philips\

LPC214x\IAR-LPC-214X\MassStorage\app\fat_system\software\Debug\Exe\fat.sim’

If only I knew what to do now. I am a one-trick pony and that was my trick.

you need to read the EW-ARM documentation to learn how to setup your project properly

Tsvetan