SparkFun SerLCD (LCD-14074) printing gibberish

Components & Accessories Displays
1

My “SparkFun 20x4 SerLCD (LCD-14074)” display is printing out just gibberish.

I have connected this SerLCD to a Red Board exactly like the hookup here (with the exact same logic level converter):

https://learn.sparkfun.com/tutorials/av … —initial

I have also compiled and uploaded the code listed here:

Serial UART: Example Code - Basic listed here:

https://learn.sparkfun.com/tutorials/av … de—basic

It looks like to me that it is something like a baud rate mismatch problem except that when the SerLCD boots up, the LCD flashes that the baud rate is

Any ideas what to try next?

Thanks!

Joe