I agree. Perhaps I didn’t state everything clearly, sorry. I was indeed referring to the Adopter Level, which as you say, is free, although individuals can’t join. Joining gives you a license to use their trademark/logo. But, if you want to sell your own product you must feed their cash cow. You can, as a distributor or reseller, sell someone else’s registered bluetooth product without issue and without registering. But, if I take an already registered Microchip RN42 for example, stick it inside a box and add a PIC or some other micro, and call it the Blue Thingy, I have to pay the man!