Unable to upload sketch to Lilypad

I have bought two Lilypad Simblee BLE boards and cables from Sparkfun.

Please see attached image.

I am trying to upload the sample Blink file to either without success.

Below is the verbose output.

I have tried many different combinations from the tools menu.

avrdude: Version 6.3, compiled on Jan 17 2017 at 11:00:16

Copyright (c) 2000-2005 Brian Dean, http://www.bdmicro.com/

Copyright (c) 2007-2014 Joerg Wunsch

System wide configuration file is “/home/johncog/.arduino15/packages/arduino/tools/avrdude/6.3.0-arduino9/etc/avrdude.conf”

User configuration file is “/home/johncog/.avrduderc”

Using Port : /dev/ttyUSB0

Using Programmer : arduino

Overriding Baud Rate : 115200

AVR Part : ATmega328P

Chip Erase delay : 9000 us

PAGEL : PD7

BS2 : PC2

RESET disposition : dedicated

RETRY pulse : SCK

serial program mode : yes

parallel program mode : yes

Timeout : 200

StabDelay : 100

CmdexeDelay : 25

SyncLoops : 32

ByteDelay : 0

PollIndex : 3

PollValue : 0x53

Memory Detail :

Block Poll Page Polled

Memory Type Mode Delay Size Indx Paged Size Size #Pages MinW MaxW ReadBack


eeprom 65 20 4 0 no 1024 4 0 3600 3600 0xff 0xff

flash 65 6 128 0 yes 32768 128 256 4500 4500 0xff 0xff

lfuse 0 0 0 0 no 1 0 0 4500 4500 0x00 0x00

hfuse 0 0 0 0 no 1 0 0 4500 4500 0x00 0x00

efuse 0 0 0 0 no 1 0 0 4500 4500 0x00 0x00

lock 0 0 0 0 no 1 0 0 4500 4500 0x00 0x00

calibration 0 0 0 0 no 1 0 0 0 0 0x00 0x00

signature 0 0 0 0 no 3 0 0 0 0 0x00 0x00

Programmer Type : Arduino

Description : Arduino

avrdude: stk500_recv(): programmer is not responding

avrdude: stk500_recv(): programmer is not responding

avrdude: stk500_recv(): programmer is not responding

avrdude: stk500_recv(): programmer is not responding

Hardware Version: 4238238

Firmware Version: 32542464.0

Topcard : Unknown

avrdude: stk500_recv(): programmer is not responding

avrdude: stk500_recv(): programmer is not responding

avrdude: stk500_recv(): programmer is not responding

avrdude: stk500_recv(): programmer is not responding

avrdude: stk500_recv(): programmer is not responding

Vtarget : 0.0 V

Varef : 3060382.4 V

Oscillator : Off

SCK period : 0.1 us

avrdude: stk500_recv(): programmer is not responding

avrdude: stk500_recv(): programmer is not responding

avrdude: stk500_recv(): programmer is not responding

avrdude: initialization failed, rc=-1

Double check connections and try again, or use -F to override

this check.

avrdude done. Thank you.

Problem uploading to board. See http://www.arduino.cc/en/Guide/Troubleshooting#upload for suggestions.