WRL-10004 Startup issues

I just got myself a wifly, and it does not seem to wake up.

I’ve got power to 21, ground to 36-44, 19, 18.

I have an SMD level shifter hooked up to 12 and 13.

I am feeding it with 3.3V from a known good battery fed supply.

I do not get anything on any of the pins.

Nothing from 33 ( sensor power out), or gpio 6-4, or the UART terminals.

I do get a few mV on 6 and 7, but really nothing else.

Any thoughts? I don’t see anything I am doing wrong. I am fairly certain I did not wire it backwards ( pin 1 being at the upper right near the ground connections when the board is upside down.)

argh!