PC to USB connection problem for AT91SAM9260-EK

I am trying to connect the AT91SAM9260-EK board to PC, but the SAM-BA v2.8 is not even showing the USB option under connections.

Here is the link to the development board I am trying to connect to PC:

http://www.sparkfun.com/commerce/produc … ts_id=9047

I would appreciate it if anyone can assist me with that.

Triplicate post!